Birth Announcement with Monogram Pattern in Yellow, Mint and Grey

Modern birth announcement by Real Card Studio :: Custom monogram and pattern 
letterpress printed in yellow, mint and cool gray with seafoam green envelope liner.

It was flattering when this mother-to-be asked me to design her daughter's birth announcements, she being a professional arts advocate and her husband a musician, among their other varied talents. Their daughter's baby announcement would have to be creative, modern and beautiful.

I love a strong trend as much as the next girl, but when the client asked for 'maybe a chevron pattern', I worried that it would make the piece look too trendy. So instead, I translated that request into 'something current and graphic, yet feminine'. To stand in for chevron, I created a clean, modern monogram of their daughter's name and repeated it in the background to make this beautiful and textural pattern. To soften in up a touch, we rounded the corners. (This concept would be stunning in black and white as well!)

And for a modern feminine color scheme, lemon, taffy and grey can't be beat.

Photographed by Kim Mitchell, see her line of memory-making baby albums at Fresh Outtakes.